About
About SEOParity
A remote team fixing the one thing agencies break during WordPress migrations: rankings.
Positioning
Founder-led technical SEO and engineering.
Focused on WordPress to Next.js migration risk, recovery audits, and post-launch monitoring.
Founder
Borhen Benltaief runs SEOParity. Six years in web development, with the last few focused on SEO-safe WordPress to Next.js migration, Strapi content systems, performance recovery, and launch QA for sites where organic traffic matters.
He works with teams across the US, Canada, UK, and the Middle East. Previous engagements include Dulles Glass (e-commerce), Geidea (fintech), Atenai (AI platform), and technical audit work for scaling software teams.
Public proof
SEOParity is founder-led, so the proof has to be inspectable. The public profiles below are the strongest external surfaces right now. They support the same claim this site makes: Borhen is not a generic SEO consultant. He is an engineer who understands what breaks when a site is rebuilt.
Verified client reviews
Public profile with five review entries covering migration, frontend engineering, technical audit, performance, and project management work.
UpworkFounder work history
Public freelancer profile showing Top Rated Plus status, 100% Job Success, Next.js, Strapi, WordPress migration, and performance work.
LinkedInFounder profile
Borhen's public profile tied to SEOParity, site-speed writing, WordPress performance, and technical migration positioning.
Why SEOParity exists
Agencies keep migrating client sites to modern stacks and breaking rankings on the way. The dev team does not know SEO. The SEO team does not touch the build. The redirect map gets written on launch day. The old metadata disappears. Traffic drops 40 percent in week two and nobody owns the fix.
Borhen saw this pattern enough times to build a protocol for it. That protocol is what SEOParity sells. The company exists to do the one job most agencies consider somebody else's problem.
What makes this different
We measure migration success by ranking parity, not code cleanliness. A pretty repo with 30 percent traffic loss is a failed project. Every URL, redirect, and metadata field is mapped and verified before launch. Schema is matched block by block against the existing site.
After launch we monitor for 30 days. Daily checks on rankings, crawl errors, and speed regressions. If a URL misbehaves we fix it inside 24 hours. The pre-launch verification is designed to prevent problems. The monitoring is the safety net.
Who we work with
Businesses in the US, Canada, UK, and the Middle East running WordPress and considering a rebuild. Usually 5 to 50 person teams with a content-heavy site and real organic traffic to protect. Typical engagements run 2 to 4 weeks for the rebuild plus the 30-day monitoring window. We do not take on pure WordPress-to-WordPress redesigns. We do not take on projects where rankings are not the priority.
Ready to talk about your site?
Start with the 72-hour audit or book a call. Both are fixed price. Both end with a clear answer on what to do next.
Prefer to browse? Read the migration protocol or see case studies.