Case Studies / Dulles Glass
E-commerce
Dulles Glass
Two-year engagement building SEO-aware e-commerce architecture on Next.js. Rankings recovered within 2 to 3 months of restructuring.
Context
Dulles Glass runs a large e-commerce catalog with category and product pages that generate the bulk of organic revenue. The internal engineering team needed a partner who understood both the Next.js stack and how search engines read a product site. Most contractors could do one or the other. The brief was to find someone who could hold both.
What we did
- Next.js architecture tuned for a deep catalog, with pagination and faceted navigation handled at the route level.
- Product and category schema preserved block for block across the restructure.
- Internal linking rebuilt so category pages flowed authority to the right product groups.
- Ongoing engineering across sprints, working directly inside the client team rather than from outside.
Outcome
Rankings recovered within 2 to 3 months of the restructuring phase. Engineering velocity held across two years of engagement. The internal team was able to ship product changes without worrying that search impact had been considered upstream.
“The combination of technical skills and SEO awareness is not something you find often. Most developers build things without thinking about the search impact at all. He felt more like part of our internal team than someone we hired externally.”
Migrating a product catalog?
Start with a 72-hour audit. We map every URL, redirect, and schema block before a single line of code moves.