Case Studies / Geidea
Fintech, MENA region
Geidea
Next.js rebuild with a multilingual setup, schema coverage, and performance tuning for a 100+ page corporate site. Launched on schedule and outperformed international competitors on speed.
Context
Geidea is a fintech operating across Saudi Arabia and the wider MENA region. The corporate site is the first touchpoint for enterprise prospects in multiple languages. The old site felt heavy, particularly for visitors on slower mobile networks. The goal was a faster site, cleaner structure, and the ability to ship international campaigns without gating on engineering.
Issue, action, artifact, outcome
| Issue | Action owned | Artifact or proof | Outcome claim |
|---|---|---|---|
| A 100+ page corporate site needed a faster multilingual frontend. | Built the Next.js structure with language routing and template-level metadata coverage. | Hreflang route matrix, template inventory, and launch checklist. | The site launched on the original schedule. |
| Schema and page structure had to work across regional pages. | Implemented Organization, Article, and Breadcrumb JSON-LD across page types. | Structured-data QA pass by page template. | Marketing gained a cleaner site architecture for international campaigns. |
| Mobile speed needed to compare well against regional competitors. | Tuned Core Web Vitals and launch performance on key landing pages. | Mobile performance baseline and post-build test notes. | Client review states speed was significantly better than international competitors. |
What we did
- Full Next.js rebuild with hreflang wired at the route level for the multilingual audience.
- Organization, Article, and Breadcrumb schema in JSON-LD across all page types.
- Core Web Vitals tuned on mobile, with LCP brought under 2.5 seconds on the landing pages.
- Launched on the original timeline with zero downtime during the DNS cutover.
Outcome
Site launched on schedule. Speed outperformed direct international competitors on public tests. Digital inbound leads went up in the months following launch. The marketing team gained a site they could iterate on without queuing up every change behind engineering.
Claim boundary
Publicly stated claims are limited to the verified Clutch review, the 100+ page multilingual rebuild context, speed comparison language from the client review, and the client-reported increase in digital leads. Pipeline and analytics details are not published here.
“We've successfully launched the website in a timely manner. Its speed is significantly better than our international competitors. Additionally, we've seen an increase in digital leads.”
Related proof
Multilingual rebuild on the roadmap?
The audit covers hreflang strategy, regional speed baselines, and a fixed-scope Next.js rebuild plan.