Case Studies / Geidea
Fintech, MENA region
Geidea
Next.js rebuild with a multilingual setup, schema coverage, and performance tuning for a 100+ page corporate site. Launched on schedule and outperformed international competitors on speed.
Context
Geidea is a fintech operating across Saudi Arabia and the wider MENA region. The corporate site is the first touchpoint for enterprise prospects in multiple languages. The old site felt heavy, particularly for visitors on slower mobile networks. The goal was a faster site, cleaner structure, and the ability to ship international campaigns without gating on engineering.
What we did
- Full Next.js rebuild with hreflang wired at the route level for the multilingual audience.
- Organization, Article, and Breadcrumb schema in JSON-LD across all page types.
- Core Web Vitals tuned on mobile, with LCP brought under 2.5 seconds on the landing pages.
- Launched on the original timeline with zero downtime during the DNS cutover.
Outcome
Site launched on schedule. Speed outperformed direct international competitors on public tests. Digital inbound leads went up in the months following launch. The marketing team gained a site they could iterate on without queuing up every change behind engineering.
“We've successfully launched the website in a timely manner. Its speed is significantly better than our international competitors. Additionally, we've seen an increase in digital leads.”
Multilingual rebuild on the roadmap?
The audit covers hreflang strategy, regional speed baselines, and a fixed-scope Next.js rebuild plan.